Captions, calendars, and ad copy that sound like you. The trick is not a better tool, it is giving the tool something to copy.
Most people try AI for marketing, get something bland, and quietly go back to doing it by hand. The problem is almost never the tool. It is that the tool was never told who you are.
One block of text you paste at the start of every session so the output already sounds like your brand.
Captions, hooks, ad copy, emails, repurposing. Fill in the brackets and send.
A repeatable process that turns one idea into ten posts without ten hours of work.
This is the single highest value thing in the module. Write it once, paste it at the top of every AI chat, and everything downstream improves. It takes about ten minutes.
Answer these six questions in plain words. Do not polish it. Bullet points are fine.
One real person, not a demographic. "Solo restaurant owners who do their own marketing at 11pm."
The outcome, not the deliverable. "More repeat bookings," not "social media management."
Three adjectives, plus one you are not. "Direct, warm, practical. Never corporate."
Phrases that are yours. Product names, the way you describe the problem, your usual sign off.
Your banned list. "Unlock, elevate, game changer, in today's fast paced world, dive in."
Paste three things you actually wrote and were happy with. This does more than the other five combined.
AI writes the most average version of whatever you asked for, because average is what it was trained on. If your prompt is "write an Instagram caption about our new service," the most average answer in the world is exactly what you get.
You fix it with three things: context about you, a real example to copy, and a constraint that rules out the safe answer. Miss any one of them and you are back to filler.
"Write an Instagram caption about our new coaching program."
"Using my voice brief above, write 3 Instagram captions for our new coaching program. Audience: freelancers who keep undercharging. Each caption opens with a specific moment, not a question. Under 60 words. No emojis. Do not use the words unlock, elevate, or journey. End with: DM me the word RATES."
Paste your voice brief first, then any of these. Fill in the brackets.
"Write 3 captions for [platform] about [topic]. Open with a specific moment, not a question. Under [60] words. End with this call to action: [CTA]."
"Give me 10 opening lines for a post about [topic]. Five should state a specific number or fact. Five should name a mistake my audience makes. No questions, no 'imagine if'."
"Here is one idea: [paste idea]. Break it into 10 separate posts, each covering one point only. For each, give me the angle in one line. Do not write the posts yet."
"Here is a [blog post / talk / call transcript]: [paste]. Pull out the 5 most quotable lines and turn each into a short post in my voice."
"Write 5 versions of an ad for [product] aimed at [audience]. Each one leads with a different angle: cost, time, risk, status, and frustration. Under 30 words each."
"Write a [150] word email to [audience] about [topic]. First line must be about them, not me. One idea only. One clear next step at the end. Give me 5 subject lines separately."
"Rewrite this so it matches my voice brief. Keep the facts identical. Cut any sentence that does not add information: [paste text]."
"Write the [hero / benefits / FAQ] section for a page selling [offer] to [audience]. Lead with what they get, not what it is. Plain words, no marketing language."
"Someone commented this on my post: [paste]. Write 3 replies in my voice: one helpful, one that asks a genuine question, one that is short and warm."
"Here are 5 posts from a competitor: [paste]. What topics are they covering that I am not, and what are they saying badly that I could say better?"
"Here are real customer messages and reviews: [paste]. Pull out the exact phrases they use to describe the problem, then write 5 posts using their words, not mine."
"Read this and remove anything that sounds AI written: no em-dashes, no 'in today's world', no 'it's not just X, it's Y', no three item lists for rhythm. Keep my meaning: [paste]."
Do these five steps in order, in one sitting. You end with 10 posts drafted and scheduled.
| Week | Theme | Post types |
|---|---|---|
| Week 1 | The problem your audience has | 2 short lessons, 1 mistake post, 1 customer story, 1 behind the scenes |
| Week 2 | How you solve it | 2 how-to posts, 1 proof or result, 1 myth you disagree with, 1 clear offer |
Doing this for yourself takes an afternoon. Doing it across a whole marketing team, with shared prompt libraries and a voice brief everyone actually uses, is what our Marketing & Social track is for.
See the Marketing & Social AI trackFree module by bodioagency. Next up: Module 8, AI for Building Your Business, or browse all free modules.
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